In the Systeme io automation, both rules and workflows, there are 2 send email options.
(i) Send email
(ii) Send email to specific address
The “send email” action is to automate the email sending to the contact who activates a specific trigger.
For example, a buyer goes to the sales page and decides to make a purchase of the product. After the buyer completed the purchase on the order form (i.e trigger), the automation engine will automatically send an email (i.e action) to the buyer who makes the purchase.
Send email to specific address
As the name mentioned, this action sends an email to a specific email address. Contrary to the “send email” action, this action allows the admin to specify which email address to send the email to (the email content can be written with the provided editor)
This is very useful, for example, the admin wishes to automate the email notification (whether it is sales, opt-in, etc) to another partner in the business.