Do you ever need one?
You have been running a brick-and-mortar store business for 20 years and made good money without this animal called website. Why bother to create one, right?
Wrong. The fact is, you're leaving a lot of money on the table without you realizing it. You might be thinking that the nature of your business doesn't need to have a website, or you might be selling certain products that don't allow you to sell or publicly showing the price on the website, hence you think the website is redundant.
Welcome to the digital age. Your business needs to evolve with time. Today, consumers use the internet to fill their needs. They use the internet to search for products, services, and anything that they need. Yes, your business needs to have a web presence.
Website is the digital asset that you own and have full control of. It is a medium that connects your business to the consumers. If I craze pizza right now, guess what I will do? I will take my phone or laptop and go to Dominos.com.my (or Dominos.com.my if you're in the state). Website is akin to the virtual shop that generates sales for you. If you're a real estate negotiator or insurance agent, a website is a fantastic tool to build your credibility, highlights the key benefits of why customers should engage you rather than your competitors.
Well, the benefits of having a website are more than what I can list here, there are more to it. Here are some to give you enough reasons to have a website today (even a 1-page simple site with just your business name, WhatsApp number, and address):
Having your business online all the time
If you have a local business, you will stick to certain operating hours. But from closing time and until you open back up again, you will be losing customers. That’s why having a website helps a lot. People can visit your site and place their order there, something that can provide amazing results and bring you an extraordinary experience all the time.
It’s easier to create a professional presence
With a website, you also have the opportunity to create your professional presence and show what you are capable of. A website can showcase the type of work you provide and it can easily become your portfolio. All you need is to show off what you are indeed capable of doing and that will really help push things to the next level.
Getting more customers
Once you are online, you will have a lot more customers. People will start gravitating towards your website, which obviously means more leads, more customers, and more revenue. The reason is simple; you are also offering the opportunity for people to buy stuff from home, which really comes in handy.
With a website and online presence, people can discover you easily and get to know your product or service that you offered. You wouldn't know, you may have a new customer who browses your website 2 weeks ago and ready to buy now.
One of the most important aspects, when you create a website for your business, is that you get to imbue credibility. You really get to show what you can do and what you can bring to the table. And the higher you are in search results, the better the results will be. It will become an amazing experience and that’s certainly something that you want to pursue a lot more than ever before.
You can sell to anyone
When you have a local store, you can only sell locally. But a website is not limiting you at all. If anything, it allows you to sell internationally and it will bring in some resounding benefits. It’s the best of both worlds and you will appreciate the tremendous value and quality provided this way. Plus, you can start expanding to other markets very quickly!
As you can see, having a website brings you quite a lot of benefits. Not only are you showing that you are serious about your business, but you are also showcasing the true seriousness that comes from working in your industry. It’s extremely important to try and expand to new markets with a website. Plus, you finally get the unique option to show off your work, create a portfolio and bring in new customers from different locations. Just consider giving it a try, create your own website and you will be incredibly impressed with the results! Check out Ninja Resources to find out the best tools you can leverage to build, design, and optimize your website.